Project Details
- Campaign : Westminster Kennel Club - Purina Editorial Videos
- Network : USA Network
- Partner : Purina Pro Plan
WKC – Sponsored Editorial
The Westminster Kennel Club dog show, was a marquis event for USA Network every year and so were the the title sponsors. In addition to sponsoring the live event and telecast, Purina Pro Plan also wanted to showcase what a show dog’s life is really like outside the ring with editorial content.
The brand wanted to highlight how even the dogs that are champions are still beloved pets that are just members of the family. We developed a digital video series on that theme that highlighted two of that year’s competitors and seamlessly integrated their product.