Project Information
- Campaign : We Know What It Takes National Ad Campaign
- Links : Anthem Ad, Restaurant Ad, Brewery Ad, Consulting Ad, Boutique Ad
- Company : Biz2Credit
WE KNOW WHAT IT TAKES: National TV Ad Campaign
OVERVIEW
To launch a brand new elevated national TV ad campaign for a FinTech serving small businesses, we first researched and identified who our current and prospective customers were. Once we understood the top industries we were targeting and their typical funding needs, we set out to develop a new anthem campaign. Collaborating with our production partners, we crafted 5 original ads, including individual spots, featuring each target audience segment, and an overall brand anthem to tie it all together. Directing and field producing allowed me to enhance and pivot shots on the fly to achieve a premium, elevated aesthetic, never before seen at the brand.
The campaign then extended to a Direct Response strategy, with custom QR codes layered on to activate customer interaction and lead generation.
Capturing not only video footage, but photography as well, them allowed this campaign to expand beyond video, with custom designed Digital Out of Home, Paid Programmatic, Social, and Email creative.
In the first month on National air and across CTV and YouTube, we saw a 2.4 times Brand Lift in search for the brand on Google.
