Project Details
- Campaign: The Philosophy of Billions
- Partner : Wisecrack
- Link : YouTube
- Network : SHOWTIME®
The Philosophy of BILLIONS
STRATEGY & EXECUTION
- Every season of the popular SHOWTIME® premium drama Billions is chock full of character scheming, twists and turns, and new rivalries and alliances. And ahead of season 4, there was a lot for fans to remember and catch up on. To help remind fans of all of the past drama, we partnered with popular YouTube channel Wisecrack for a custom video essay on the philosophy of Billions. Acting as a smart recap for lapsed fans, the branded video used Game Theory to illustrate the evolution of Billions characters and storylines.
RESULTS:
Our authentic and relevant partnership resulted in over 1.2 million views, 5 million impressions, with a Total Watch Time more than double the channel’s past videos, Click Through Rate 30% over their benchmark, and (97%) sentiment score-the highest ever for the channel. The partner dubbed this their “most successful Brand Integration by a landslide.”
