Project Details
- Campaign: The L Word: Generation Q Finale Campaign #TibetteIsEndgame
- Network: SHOWTIME®
- Links: Instagram, X - Twitter, Facebook
THE L WORD: GENERATION Q – #TibetteIsEndgame
How do you wrap up a season of a beloved series, that finally has their favorite characters get back together and tie the knot? You throw them a digital wedding celebration worthy of their iconic status. Our multi-channel finale campaign went all out and bridged the gap between social, TV, and IRL for the ultimate send off.
Starting it all off with the invitations. We commissioned a queer artist to design a custom wedding invite, which we released on social as our tune-in message. But to further engage our audience, we printed the invite and mailed copies to select superfans and influencers. They of course loved it and posted about it on social.
Next, it was time for the Virtual Bachelorettes Party, including interactive activities like making cocktails, choosing your table, and reminiscing about your favorite Tibette moments with beautiful UGC fan art tributes.
And finally, it was time to celebrate the big day. We surprised the fans by releasing the episode early, and then threw an ultimate wedding reception (screening) IRL. And for those toasting the happy couple at home, they were able to sign our digital guest book, participate in interactive polls, and raise a social toast to their favorite couple.
In the end, we had 1.4 Million engaged fans across channels, 100K+ impressions, and over 3 Millions engagements.
