Irina Finerman

STRATEGY & EXECUTION

To support the BLOODY GOOD acquisition campaign and promote SHOWTIME® as the home of premium horror content, we collaborated with a diverse group of content creators across various relevant verticals. Releasing custom videos during October, in the lead up to Halloween, we were able to leverage a cultural moment in an authentic way.

We set out to strategically target multiple audiences and create content that was relevant to their interests. Our collaborations included Film & TV enthusiasts talking about the top Horror movies available on SHOWTIME®, Make Up Artists and Fashion Influencers transforming into their favorite characters from Dexter and Yellowjackets, a food artist creating a custom drink inspired by the new vampire drama Let The Right One In, and even Miniature Artists building tiny replicas of Dexter’s Kill Room and Cabin.