Project Details
- Campaigns : Royal Pains - Evan's Campaign Chronicles, Covert Affairs - Sights Unseen, Interactive Playing House
- Network : USA Network
- Sponsors : Toyota - Royal Pains, Jaguar - Covert Affairs
Original Scripted WEBISODES
For several series at USA Network, our digital strategy was to enhance the fan experience with custom digital content. Leveraging audience insights about fan favorite characters, along with sponsorship deals for the series, we created branded webisodes that were authentic extensions of the series’ storylines. These were often integrated into custom interactive hubs that included digital activities and games.
Collaborating directly with our series writers and productions, overseeing the shoots and site designs, and liaising with the various clients, allowed us to produce bespoke content experience that drove significant engagement, impressions and positive sentiment.
A sampling of the videos and site screens from the campaigns for Royal Pains, Covert Affairs and Playing House are below.
