Project Details :
- Campaign : Billions Custom True View Ads
- Network : SHOWTIME®
BILLIONS Mock PSAs
STRATEGY & EXECUTION
To promote catch-up and generate excitement for a new season of the hit SHOWTIME® series Billions, we produced a series of custom YouTube bumpers dubbed Mock ‘PSA’ videos. The videos featured the series cast, in character, providing “motivational tips” to viewers. With topics seemingly ranging from First Impressions to Teamwork and Collaboration to Data Security and Nutrition, these “tips” proved to be a disruptive way to tap into a popular format and leverage our characters’ and clips.
RESULTS
Layering in audience targeting and YouTube TrueView insights and best practices, helped us garner a total of 2.8 million views and 6 million impressions across videos. Further, it also allowed us to promote the series in a fun and relevant way.