Project Details
- Campaign: Biz2Credit Social Rebrand
- Links : Instagram, LinkedIn, Facebook, LinkedIn FDF, LinkedIn Newsletter
- Company : Biz2Credit
Biz2Credit SOCIAL REFRESH
The strategy to rebrand and refresh the Biz2Credit social accounts, began by first understanding who the target audience was on each platform, and what content resonated with them. After auditing the audience insights and current creative, I wanted the brand to take a social-first approach to the content with a cleaner, fresher, more image-forward aesthetic. I also aimed to develop content series that would create a deeper, more meaningful connection with our audience.
Pre Social Refresh
Post Social Refresh
Across Instagram, LinkedIn, and Facebook, my team launched several new content series like #MotivationalMondays featuring inspirational quotes from famous business leaders.
Simple explainers to break down complex financial concept and terms, quick tips, in dynamic carousel formats, and customer success stories and reviews to showcase the real-life customers of the brand.
Leveraging Instagram’s Reels format, we turned a lot of the content into graphical videos and created custom socially native videos as well.
On LinkedIn, we launched a custom newsletter with deeper editorial content to empower small business owners and launched a showcase page for our thought leadership event series Frontiers of Digital Finance.
And it all paid off, with LinkedIn followers growing 40% in the first 3 months. Overall impressions and engagement increasing 125% across key platforms (LinkedIn, Instagram, Facebook) and continually performing double the previous year’s benchmark, and tenfold the industry average.