ABOUT ME
From elevating a FinTech brand with a new national TV ad campaign to launching a companion podcast for America's favorite serial killer, to creating a Shameless Group Chat - 100K deep!, to collabing with countless influencers, to explain nuclear fusion, transform into Dexter, and become the Yellowjackets Antler Queen, to building interactive games and experiences and bringing social fandoms deeper into story worlds, to interviewing stars and producers for a behind the scenes glimpse of their shows, and even producing NBC News segments for top journalists around the country - my passion for creative marketing, dynamic storytelling, and consumer-centric strategies have led to many successful and award-winning campaigns.
Expertise in developing, leading, executing 360 cross-channel marketing campaigns to drive awareness, growth and engagement.
Digital savvy in understanding online consumer behavior, creating breakthrough ways of forming virtual connections, and fueling fandoms.
Adept at effectively leveraging partners. From deal making, to creating authentic tactics, that form a meaningful connection to fuel engagement.
Master storyteller with a knack for creating world-building and narrative-driven content, to enhance marketing and social campaigns.
MY WORK
Campaigns and projects spanning my work at SHOWTIME, USA Network, Syfy and NBC News
